KSA is a highly conservative market. But with access to the internet, more and more people have been exposed to a new world of information. Screen-time increased exponentially during the Covid-19 outbreak. 
But what people / parents didn’t understand is that internet consumption grew among kids as well, who began to spend more time online. 
Faced with inefficient and breakable online security systems, ever-curious kids could be exposed to inappropriate content simply by misspelling a word. 
So STC wanted to communicate about Tuby – a child-friendly app that blocks sites that could have a negative impact on young minds. 
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