The first to roll out the next generation 5G network in KSA, Saudi Telecom wanted to communicate its speed and benefits.

Saudis do not like to wait, especially when it comes to internet speeds. So how do we use their highly-restless behaviour to promote our new, fast and uninterrupted 5G technology?

We used popular streaming interfaces to tell frustrating stories of slow internet that resonated with our audience. Inspired by the fibre optics required for 5G transmission, we created hyper-realistic characters, true-to-life colouring and painstaking detailing to communicate highly dramatic situations in various suitable communication mediums.
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