![](https://cdn.myportfolio.com/8c0036599426cad122271958d53f24eb/a3a5a580-9107-4b2c-9412-528bfd51a724_rw_1920.jpg?h=1b77319f624b6150975157974e8157d3)
![](https://cdn.myportfolio.com/8c0036599426cad122271958d53f24eb/d3156f55-0b71-4713-b0d1-fa4a28aa93bf_rw_1920.jpg?h=3c2b81339f15d68cde255ec885151e7f)
![](https://cdn.myportfolio.com/8c0036599426cad122271958d53f24eb/e5dd425b-4314-45b7-b186-40dfdfaa5dc3_rw_1920.jpg?h=aadc575afb016ee66784f965330b6766)
![](https://cdn.myportfolio.com/8c0036599426cad122271958d53f24eb/bb0dec47-aa47-4cff-8744-0a25aad4eced_rw_1920.jpg?h=9e3a42cc7e6b1467c17b81b773d06dfd)
![](https://cdn.myportfolio.com/8c0036599426cad122271958d53f24eb/aaa5835c-e093-464d-953e-7671d927f3b0_rw_1920.jpg?h=4190c96ec76d1dade1a5f952a7022f51)
Thinking
THIS LOGO REPRESENTS ORIGINAL CONTENT GENERATION IN ITS MOST ICONIC FORM.
A simple line illustration works to link the letters “AFL” in a way that is reminiscent of the old reel-to-reel cinema format.
Both functional and simple, the logo works in multiple colors, against a neutral background or photography, and in both large and small sizes.