The power of a book goes well beyond its pages. This observation led us to create a campaign that pays tribute to the influence of books while also giving people a reason to pick up their next one.
We chose books that have had a significant influence on culture and illustrated their influence in a graph format. By creating detailed, interactive icons that were inspired by different elements within the books, the ads meant to create intrigue or stir nostalgia. Step by step we emphasized a book’s impact from the seemingly simple, to more macro levels, before leading to the final payoff.
We chose books that have had a significant influence on culture and illustrated their influence in a graph format. By creating detailed, interactive icons that were inspired by different elements within the books, the ads meant to create intrigue or stir nostalgia. Step by step we emphasized a book’s impact from the seemingly simple, to more macro levels, before leading to the final payoff.
New York Festival Finalist (2016) in Print for Kinokunia - Books and the world
Dubai Lynx Finalist (2016) in Print for Kinokunia - Books and the world